Now you see me (2013) lighting: The lighting in this opening sequence initially shows on when the card is shown on the big building. The bright lights across the City shows they are in a beautiful, scenic location dominating the other colours around. The pan of the large City buildings allows the audience to recognise they are in a City such as New York or Las Vegas. The reason the audience are able to recognise the location is because of the known bright lights connoting a wealthy, beautiful place. Following the scene the woman in a large stadium with spotlights travelling around the room is recognisable that she is in a large room. Lights of this kind show who is the focal point as they beam down onto her. Also
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Definition: The term auteur originates from France which translates as author, which means that a directors film reflects their creative vision. I went on to researching about Hitchcock who is a famous auteur director known for some of the top thrillers. Hitchcock has a certain inimtable style that he has carried out throughout his life. The video below shows Hitchcock speaking about his techniques and film examples to back it. During the process of researching thriller films and their marketing, I decided to each analyse 4 thriller film posters in detail to gain a better understanding of mise en scene used in thriller film posters. This will help us when creating our own film poster for our production as we will know how to make sure that our film and its poster fits into the thriller genre.
In our lesson we looked out the Hypodermic needle theory. This relates to our production because our target audience all get similar reactions from watching our production which shows there is no individual difference.
The video below explains the theory in couple of minutes, allowing people to understand the concept clearer. Below is our location at Windsor car park which we are going to film out thriller production. We intially chose the car park because the film 'The Call' which had a scene in the car park with a scene which was to a similar storyline to the one we wanted to do. The dark and empty building suits well with our storyline, creating the perfect crime thriller setting. The car park is an arechetype for a thriller location, however it is used in some thriller films as the location is classes as a quiet, unknown place. The darkness and emptiness within features all sorts of places to hide or to shoot a thriller scene in. For example in the film 'P2' which is shot in car park majority of the scenes are filmed on the rooftop and stair cases leading to various levels. Typical Thriller locations: Films such as Deliver a devil to us, saw, Triangle, Blair witch project are examples of some films which are held in typical locations. · Forest · Haunted House · Island · Boat · Town · Mental Asylum · Hospital · Church · Childs bedroom The video above is from the movie ‘Blair Witch Project’ which is held in a forest. I went on doing research on various typical thriller locations which have been in films. I looked at different sub-genres with locations that have been used more than once and are seen in majority of films. The car park is an ac for a thriller location, however it is used in some thriller films as the location is classes as a quiet, unknown place. The darkness and emptiness within features all sorts of places to hide or to shoot a thriller scene in. For example in the film 'P2' which is shot in car park majority of the scenes are filmed on the rooftop and stair cases leading to various levels. Below I have created a audience profile spider diagram through primary research. The reason for creating an audience profile is to give an idea of the type of audience we are targeting at. Secondary audience: For different thriller genres, the audience directors would be aiming at those in group C to E. Likewise focusing on the demographic group E the audience would have to start from age 12 and older since majority of thrillers are certificated ‘12’. An example of a thriller film rated ‘12’ is The other featuring Nicole Kidman. Thrillers can be certified from 12-18. An example of a ‘15’ certificated thriller is ‘The Purge’ which under the genre of crime thriller containing strong violence and strong language. Whereas an ’18’ certificated film such as ‘Taken’ contains very strong violence, sexual scenes and sexual violence. In some cases thrillers can be ghastly which can change the whole aim of an audience. For example ‘The Usual Suspects’ which is rated ‘R18’ specifically for those 18 and over since it contains extremely violent and disturbing scenes which could scare the younger teenagers (Group E) In today’s lesson we understood the importance of film institutions and how they go about marketing in order to gain a profit. This allowed me to understand that with thriller films how much they are important to advertise, gaining the target audience interest.
‘The Purge’ had a great success created by the Conglomerate company Universal pictures. A website dedicated to the film itself created a huge ‘hype’ around social networking sites such as; Twitter, youtube and facebook. As well as that through synergy merchandising were about in stores, this appealed to their main target audience. The reason for analysing film posters was to understand what has been displayed in detail.
I broke down each section of a thriller poster and wrote about why each section has been displayed in a particular way. The next three blog's feature different thriller posters with detailed analysis. Identity Design: The main design is taken of a hand print which shows a form of identity which can be recognised. The finger show people which represents the characters in the film, however the colours red and black have connotations having danger and blood juxtaposing with the pure white background. . The palm of the hand being the main focal point shows a face which is another form of identity Title: The colour from red going into black connotes blood, fear, darkness and mystery. The font used is Gotham inspired by a form of architectural sign age that achieved popularity in the mid- Tagline: The tagline 'Mystery, secret and killer' all represent a typical thriller film, it also states a message to the audience. The tagline 'Mystery, secret and killer' all represent a typical thriller film Title: The title font ‘Trajan Regular’ Is an old style typeface designed by Carol Twombly. The black, elegant looking title juxtaposes with the pure white background.
Character: The main focus point is the close up of the woman. Her face is painted in white with dark lips and feathered black eyes. All these connotations are of a black swan with the long neck and red shot eyes. The crown on her head implies she is the queen of swans, elegant and human like. Background: The character blends in with the white background. There is a contrast between the white background and her dark black hair. The colours all show connotations of danger, purity and mystery. Credits: The three main characters are on the bottom in a subtle, light colour not making it the focus point. The awards equally parted represent how well the film has done which allow viewers to recognise the success of it. Title:
The font type shows connotations of a young child who looks as if they have written it. The glow and sharpness in the letters bring out the horror side even though a young girl is the main character. Colour: The background is dark making the close up a focus point. Closely around the girl is a husky grey highlighting the girl. Tagline: The tagline states that the girl’s name and the potential storyline. It is put into bold font making it clear and powerful. Character: The close up shows an innocent young girl in a tidy, clean dress with slit back hair. The neat attire juxtaposes with the haunting black eyes showing fear and darkness. |
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